Why Marketplaces Switch to Embedded Protection in Two Years
Businesses are becoming increasingly savvy about their digital transformation, finding ways to expand their operations without breaking the bank. Yet, one crucial aspect often left in the shadows is customer protection – insurance and the like. It tends to be set and forgotten with a traditional insurance provider as a mere line item. Admittedly, few people find their protection programming exciting or interesting; it's not typically viewed as a growth lever. However, it's time for marketplaces and tech-driven businesses to elevate their insurance and protection game beyond the initial years and consider making a strategic switch. This move ensures customers have the necessary protection while simultaneously unlocking a pivotal growth lever for the entire business.


