Embedded Insurance Behind the Paywall: New Revenue Streams for SaaS & Marketplaces
Embedded insurance started to become a buzzword a few years ago, gaining initial traction and a lot of attention from tech investors. However, for many SaaS platforms and marketplaces, it has been a relatively undiscovered treasure. For the brands that caught on quickly, embedded insurance and protection have become a cornerstone of their customer experience and revenue generation. So, why is it that only now are more and more brands recognizing the power of embedded insurance?