How Embedded Insurance is Elevating UI/UX to Tech Standards
UI/UX provides every brand with a critical opportunity to deliver an amazing experience and drive results that align with larger business objectives. Hiring in the UI/UX sector has been heating up and demand is high for design-minded professionals that can deliver. With consumer brands placing more and more emphasis on the user experience, it puts pressure on B2B and B2B2C brands to deliver as well.
While the insurance industry is known more for stability, risk-aversion, and playing it safe - emerging InsurTechs are pushing the limits and pushing user experience to the forefront of insurance innovation. It’s our mission to make insurance a feature - not a standalone product.
To do that, the user experience needs to be on par with the brands that future or current policyholders know and love. Why? Well, because our technology needs to be embedded seamlessly inside platforms. When insurance is a stand-alone product, the UI/UX also stands on its own in isolation from the brands where consumers are making their initial purchases. However, when insurance is embedded in those platforms it needs to look like it belongs.
In this article, we’ll explore how recent innovations in embedded insurance UI/UX are creating experiences on par with tech companies - because they are created by insurance technology companies serving up great embedded insurance experiences meant to fit seamlessly within any brand’s platform.
