When harnessing intrinsic risk equals 10x reward.
10x
ROI in first few months
800K+
big & bulky items listed in 2022
Max
risk retention strategy
The challenge
Damage is a question of when, not if.
As an online transport marketplace, uShip connects shipping customers with a network of independent transporters who haul oversized items — vehicles, furniture, motorcycles, boats, freight and more. In 2022, over 800,000 big and bulky items were listed on the uShip marketplace, and millions of people and businesses have used uShip since it launched in 2004.
Transport, especially large items traveling over the road, is an inexact science. Damages are inevitable. One of the many services uShip provides is protection against those damages. Over 10 years into their journey with protection, the team knew it wanted a solution that offered more control over the protections and pricing — and the ability to handle damage cases in-house, befitting their low damage rate and strong brand reputation.
uShip's operations team was determined to find a solution that could safeguard customers from their two biggest inherent risks:
"Our Tint partnership allowed us to reimagine our protection program to be far more innovative and exciting internally and externally."
Jami Caruso
VP Operations & Home Delivery, uShip
"When you are in the shipping business, damage is not a question of 'if' but 'when'. A well-designed protection solution is critical."
Jami Caruso
VP Operations & Home Delivery, uShip
The result
From cost center to profit center.
By working with the Tint team of protection experts, uShip quickly developed a solution that ensured safety for their customers' items while giving the internal team greater control and flexibility. The current performance of the uShip program speaks volumes: a staggering 10x return on investment within the first few months.
The key to the approach lies in the data. Through a meticulous analysis of years of historical claims data, the Tint team guided uShip toward maximum risk retention — a strategy that wouldn't make sense for every platform, but was a natural fit given uShip's extensive transaction history and low damage rates. By electing maximum risk, uShip also unlocked the ability to participate in the underwriting profits of a well-designed program.
"We always knew we wanted lower fees. The Tint team helped us reduce costs while creating a profit center simultaneously."
Jami Caruso
VP Operations & Home Delivery, uShip
uShip at a glance
The strategy
A self-reliant strategy built on data.
uShip successfully launched its new protection solution with Tint without causing any major disruptions to existing customers. The launch was strategically timed to coincide with the expiration of their existing solution, ensuring a seamless transition.
By opting for maximum risk retention, uShip placed all the risk squarely on their own shoulders — a bold, high-reward approach that grants unparalleled flexibility and deep data insights, enabling them to forge their own path. It's a strategic choice that showcases uShip's commitment to taking charge of its destiny, gaining more control of its solution and its profits.
While the partnership is still evolving, both uShip and Tint are hard at work finding additional ways to provide value to customers — exploring real-time risk assessment of individual transactions and intelligent pricing to maximize underwriting results and deepen connection with customers.
Ready to turn your protection program into a profit center?