From collaboration to innovation: Tint × BabyQuip CFAR Countdown.
41%
GMV increase quarter-over-quarter
+$4.50
margin per rental order
43%
revenue growth
The "AHA" moment
A protection epiphany.
BabyQuip is the leading baby equipment rental company — connecting traveling families with Quality Providers, the independent contractors who own, rent, and deliver the gear. In a world where clean, safe, and insured services are the golden standard, BabyQuip found its perfect match in Tint.
For Fran Maier, CEO of BabyQuip, the realization that Tint was the right partner came quickly — "pretty much immediately" from the initial discussions. The team recognized that parents renting baby gear needed more than just a transaction — they needed assurance that there was coverage in place for when things go wrong. Beyond the customer benefit, Fran saw how an embedded protection program could allow BabyQuip to create its own profit center — enhancing service fees while genuinely delivering value to every side of the marketplace.
"It's critical to have this insurance to succeed in our category. Parents want clean, safe, and insured rentals of baby equipment."
Fran Maier
CEO, BabyQuip
The onboarding
Smooth sailing from day one.
In Fran's own words, the onboarding process with Tint was "smooth sailing." What made the difference was Tint's expertise in understanding potential exposures — the details that matter most when building a protection program for a new product category.
Because Tint ensured every detail was accounted for from the start, the collaboration navigated through any unforeseen challenges without disruption to the launch timeline or the customer experience.
"Tint has the expertise we needed to bring to light the details, like what might become an exposure for us — and that made a huge difference in our ability to gain confidence in our solution."
Fran Maier
CEO, BabyQuip
The results
Numbers that speak for themselves.
The launch of BabyQuip's Damage Waiver protection solution was a resounding success — and the numbers back it up. Beyond the top-line GMV growth and margin improvements, Fran highlighted the Tint platform itself as a key part of the value delivered.
"The solution Tint provided has completely met and exceeded our expectations, from the moment it launched to how it has progressed in terms of overall cost and ROI. The expertise, app, and especially the dashboards have been extremely helpful."
"The solution Tint provided has completely met and exceeded our expectations, from the moment it launched to how it has progressed in terms of overall cost and ROI."
Fran Maier
CEO, BabyQuip
"The protection program that we have created with Tint adds about $2 to every order — that really makes a difference in our overall GMV and cost of our overall margin."
Fran Maier
CEO, BabyQuip
CFAR Countdown
Cancel for any reason. No questions asked.
With a CFAR (Cancel For Any Reason) program in development, the BabyQuip and Tint partnership continues to push into new territory — expanding the definition of what embedded protection can do for a marketplace. The opportunity resonates strongly with BabyQuip's customer base, where recent disruptions from the pandemic and natural disasters have made flexible cancellation coverage more relevant than ever.
"It is a no-brainer to take advantage of being able to offer CFAR coverage! We all know the disruptions we have experienced in the past few years — from the pandemic, of course, but also including what the weather has done with natural disasters being so much more prevalent."
Fran Maier
CEO, BabyQuip
"The collaboration between BabyQuip and Tint has proven to be nothing short of extraordinary."
Fran Maier
CEO, BabyQuip
Ready to add margin to every order with embedded protection?