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Jessica HolcombSep 14, 2023 6:33:00 AM5 min read

Switch Protection Partners for ROI and Long-term Growth

Unless you live under a rock, you've likely noticed that the insurance industry is undergoing a revolution fueled by cutting-edge technology. Companies are streamlining operations, reducing costs, and driving growth with embedded protection platforms. It's crucial to understand how these offerings can skyrocket your return on investment (ROI) and propel your company toward long-term success. Don't miss out on this opportunity to stay ahead of the curve and secure your place in the future of protection.

Time to Switch. Embracing Digital Transformation for Cost Optimization

By digitizing your operations with automated software, you'll reduce expenses, encourage customer adoption, and boost revenue. Plus, you'll be laying the foundation for sustainable growth in the insurance sector. And get this: a recent study by Ernest and Young found that 67% of CFOs cited legacy technology and system complexity as inhibitors to cost efficiencies. It would be a shame to get left behind.

Harness Your Data

One of the most significant advantages of embracing technology is the ability to tailor offerings to niche businesses and/or individual customer needs. When it comes to B2B protection plans, it's all about giving customers what they need. That's why personalized protection offerings are so important. Using data insights to understand a business's background and requirements, protection providers can offer the perfect coverage options, leading to happier customers.

And here's the thing: data analytics really works. A few years back, McKinsey Global Institute (MGI) shared some data that made a lot of people sit up and take notice. They found that companies that used data analytics across their entire organization could increase their margins by more than 60%. This demonstrates how powerful personalized coverage options can be. In the B2B protection program space, this translates into offering more personalized coverage options. By harnessing data-driven insights, companies offering protection can gain a deep understanding of their clients' backgrounds, requirements, and specifications. Businesses that are knowledgeable about protection and addressing intrinsic risk are able to provide customized solutions that enhance customer satisfaction.

The rise of competition in the B2B protection market underscores the importance of choosing a partner that stays ahead of the curve. In-depth research and a client-centric approach are crucial for attracting and retaining long-term clients. Customized protection solutions improve customer retention rates and facilitate cross-selling opportunities, contributing to sustained revenue growth.

The Rise of Insurtech: A Game-Changer

The term "insurtech" has emerged as a buzzword that encapsulates the technological disruption in the insurance industry. Insurtech, short for insurance technology, encompasses a range of digital solutions designed to make protection more efficient, customizable, and competitively priced. From risk assessment based on data analytics to AI-driven predictive analytics, insurtech is reshaping the insurance and protection landscape.

Traditional players and tech startups utilize data, telematics, AI, and other technologies to bridge the gap between potential and actual coverage. As the shift towards embedded protection gains momentum, platforms across various industries seek to leverage this trend to their advantage and boost their profits. This presents an exciting opportunity for businesses to expand within their industry's ecosystem. And get this: McKinsey also found that companies that made bold moves to disrupt the industry saw almost an instant revenue growth of 1-2% higher on average. We have seen this play out here at Tint with one of our customers, uShip, achieving 10X profit within the first few months of launching their embedded protection program. 

Maximizing ROI_Unlock IllustrationBold Moves, Big Rewards Unlocked- Case in point: uShip achieved a staggering 10X profit in just a few months after launching their embedded protection program with Tint

So, it's about more than just following the crowd. It pays to take big risks and innovate, whether by shaking up your product offerings or revamping your value chain.

The Power of Embedded Protection

Tech platforms such as marketplaces, eCommerce sites, and sharing economy platforms are incorporating insurtech by integrating protection products directly into their core business offerings. This strategic move has several key benefits that can drive long-term growth:

Enhanced Customer Confidence

Tech platforms instill confidence in their users by offering protection products alongside their core offerings. Customers perceive higher value in platforms that prioritize their protection, resulting in increased trust and improved conversion rates. Not only that. Customers today know their stuff. Once customers read positive reviews, especially about a claims experience, they are more likely to trust that brand.

Differentiation in a Competitive Market

Innovation can set companies apart or level the playing field. Businesses can gain a competitive edge through a flexible embedded protection plan, which offers unique value and attracts users.

Profit Generation

An embedded protection program has the potential to become a profit center. As conversion rates increase, so does the revenue generated from protection product sales, contributing to the platform's overall financial success. At Tint, our innovative risk transfer options allow you to share in both the risk and the profit of your program. We use the same tools that Fortune 500 companies have leveraged for decades, making them accessible for innovative companies like yours.

Addressing Challenges with Expert Solutions

Harvard Business Review has found that companies must tailor risk management processes to different risk categories. For preventable risks, a rules-based approach can be effective. However, a fundamentally different approach is required for your strategy against intrinsic risks based on open and explicit risk discussions. When considering implementing a protection program, it's important to weigh the potential benefits against the obstacles. Switching to a platform like Tint can ease the burden of creating and maintaining a compliant program, allowing companies to focus on their core platform development. Tint's embedded protection solutions are specifically designed for tech companies, and their software expertise and knowledge of the insurance industry can assist with navigating compliance issues, pricing risk, claims management, and other important decisions.

A Future of Innovation and Growth

To achieve sustained growth and capitalize on industry changes, embrace innovative approaches like insurtech and embedded protection. Doing so allows companies to stay ahead of the curve and grants them unparalleled control and flexibility that can't be found with traditional solutions. By combining technology-driven operations, personalized customer experiences, and expert support, businesses can unlock new avenues for revenue generation, customer loyalty, and industry disruption.

Tint is at the forefront of this transformative journey, offering tailored solutions for businesses seeking to integrate protection products seamlessly. If you're ready to embark on a path of innovation, enhanced customer trust, and increased profitability, now is the time to take action. Connect with our protection experts at Tint to explore how embedded protection can elevate your business to new heights. Contact Tint today and join the insurtech revolution for a brighter future.

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Jessica Holcomb

Jessica Holcomb is the Senior Content Marketing Strategist at Tint. With a degree from the Fashion Institute of Design and Merchandising, Jessica specializes in insurtech and SaaS marketing. Before joining Tint, she worked as a Content Marketing Manager for several insurtech companies and freelanced for numerous start-ups nationwide. Her work can be found in top fintech, business, and gaming resource sites.

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