Your program ideas. A proven framework to choose the right one — and bring it to life.
The Studio is the AI-native framework that takes your market expertise and program vision — and handles the machinery of insurance that typically slows things down. From evaluating which idea to pursue, to a validated, live program, faster than the industry usually allows.
The Opportunity
You see the opportunities. The Studio helps you move on the right one.
You know your market. You probably have more ideas for programs than bandwidth to build them. The question isn't just how to launch — it's which idea is worth pursuing right now, and how you build the case to move on it with confidence.
What stands between a great idea and a live program usually isn't the quality of the thinking — it's everything else. Evaluating competing opportunities. Regulatory navigation. Capacity relationships. Platform configuration. Distribution partnerships.
The Studio handles everything else — so your expertise shapes the program, and the machinery of insurance doesn't slow it down.
The Framework
The Studio framework.
Stage 01
Canvas Selection
Evaluate competing program ideas against standardized scoring — TAM, market timing, competitive landscape, and strategic fit. The output is clarity: which programs are studio-ready, which belong in the backlog, and which aren't worth pursuing.
Output: Ranked scorecard
Stage 02
Sketch
Your chosen program takes its first structured form. Turn your market insight into an insurance business case — tested against real prospective policyholders before any resources are committed. You leave Sketch with something you can pitch with confidence.
Output: Validated business case
Stage 03
Mix
Pricing insights from real market data. Coverage terms, exclusions, and rating factors defined with precision. Two critical milestones: securing your capacity provider and identifying your distribution partner. The program enters as an idea, leaves as something a carrier can back.
Output: Carrier-ready program structure
Stage 04
Exhibit
The program meets the market in a controlled, structured way. Early adopters engage. Their behavior becomes an immediate feedback loop. Coverage terms, pricing, and experience elements adjusted in real time — informed by what actual policyholders do.
Output: Live program with feedback loop
Time to Market
Built for the pace that emerging markets demand.
Insurance has always moved slowly. Filings take time. Carrier negotiations take time. Platform configuration takes time. By the time a traditionally developed program reaches market, the window it was designed for may have already moved.
The Studio compresses that timeline — rigorously, not recklessly. It's designed to move at the pace of the opportunity, not the pace of the industry.
For Every Team
What this means for your teams.
Your product team
Turn ideas into validated, carrier-ready programs without building infrastructure from scratch.
Your leadership
A structured framework for evaluating which opportunities to pursue — and a clear path to launch.
Explore Hermes™
Continue exploring the platform.
We've built programs from scratch in the Studio.
We know what it feels like to stare at a backlog of ideas and have to choose. We've worked through Canvas Selection, Sketch, Mix, and Exhibit ourselves — evaluating competing opportunities, building the business case, securing capacity, and adjusting based on early adopter behavior before full launch. The framework exists because we needed it. It works because we've tested it on real programs, not hypothetical ones.